Alpha Modus is a patent licensing and enforcement company focused on retail technology. The company owns a portfolio of 11 issued U.S. patents covering systems and methods for real-time monitoring and analysis of consumer behavior in physical retail environments — including shopper tracking, demographic and sentiment analysis, personalized in-store advertising, product placement optimization, and inventory management. Alpha Modus does not sell software or hardware directly to retailers; instead, it licenses its patents to retailers, consumer brands, and retail technology companies, and sues those it believes are infringing without authorization. The company's core patent, the '571 Patent granted in 2019, anchors a family of continuation patents that extends coverage through May 2037. Alpha Modus generates revenue through negotiated licensing agreements and litigation-driven settlements, and has filed over 20 patent infringement lawsuits since early 2024 against defendants including Kroger, Walgreens, Lowe's, 7-Eleven, H&M, and various retail tech vendors. The company operates with minimal overhead — 9 employees and a virtual office. Alpha Modus also has a pre-revenue fintech subsidiary, Alpha Modus Financial Services, developing a kiosk and mobile platform called Alpha Cash targeting underbanked consumers in retail settings, with a Dollar General pilot planned for 2026.