Kidpik is a subscription-based children's clothing company that delivers personalized, pre-styled outfit boxes directly to consumers. The boxes contain 8, 12, or 15 items — apparel, shoes, and accessories — styled to coordinate into head-to-toe outfits for kids from toddler through youth sizes. Parents complete a short quiz when signing up, and Kidpik uses those style preferences to curate each shipment. Members try items at home and pay only for what they keep, with free returns. Boxes ship every 4, 6, or 12 weeks. The subscription business drives roughly 72–76% of revenue, with the remainder coming from individual item sales on its own e-commerce shop, Amazon, and Walmart. Revenue per box is driven primarily by the "keep rate" — the share of items a member retains — which has run in the high-60% to low-80% range. Kidpik designs all products in-house and manufactures under its own label, sourcing from factories in China and Turkey. This vertical integration gives Kidpik control over fit and coordination and avoids third-party markups. Gross margins have been stable at roughly 59–61%. The company is loss-making, and cash preservation has been a focus — Kidpik stopped purchasing new inventory and has been selling down existing stock. In early 2024, Kidpik announced a merger with Nina Footwear, a women's dress shoe brand, under which Kidpik stockholders would own approximately 20% of the combined entity.