Traeger makes and sells wood pellet grills — outdoor cookers that burn compressed hardwood pellets to grill, smoke, bake, and barbecue food. Traeger invented the wood pellet grill in 1987 and argues the format produces a wood-fired flavor that gas, charcoal, and electric grills cannot replicate. Modern Traeger grills are IoT-connected devices, with owners controlling and monitoring their grill remotely through the Traeger app using WiFIRE technology. The app also serves as a recipe and content platform, and this connected ecosystem — grills, app, and content — is central to Traeger's brand identity. Traeger sells through large brick-and-mortar and e-commerce retailers, including Home Depot, Ace Hardware, Amazon, and Best Buy. Revenue breaks down into three categories: grills (~53% of FY25 revenue), consumables (~23%), and accessories (~24%). The grill lineup spans from roughly $500 entry-level models to $1,500+ premium units. Consumables are primarily Traeger-branded wood pellets, which grill owners must continuously purchase to cook, making this a recurring revenue stream tied to grill usage. Traeger manufactures pellets through four U.S. facilities. Accessories include the MEATER smart wireless meat thermometer, covers, tools, and apparel. In May 2025, Traeger launched "Project Gravity," a restructuring program targeting $64M–$70M in run-rate savings through headcount reductions, exiting its direct-to-consumer commerce, and supply chain and SKU rationalization.