TruGolf is a golf technology company that makes indoor golf simulators, launch monitors, and simulation software. TruGolf's core hardware includes the APOGEE, a ceiling-mounted launch monitor for permanent installations, and the LaunchBox, a portable entry-level option. These devices track ball and club data and feed into TruGolf's simulation software to create a virtual golf experience. TruGolf bundles hardware with enclosures, projectors, turf, and screens across configurations ranging from starter packages to custom luxury installations. TruGolf sells to both residential customers and commercial operators — including golf entertainment venues, private clubs, instructors, and club fitters — through a direct sales team and a network of resellers and distributors in the U.S. and internationally. TruGolf's software runs on two platforms: E6 GOLF, the next-generation flagship, and E6 CONNECT, the legacy platform that also supports third-party launch monitors. Revenue comes from hardware sales, software licensing (both one-time and subscription), and commercial operator tools like league management, scheduling, and analytics. TruGolf's growth priorities include expanding APOGEE adoption, rolling out E6 GOLF, deepening commercial software tools, and building out a franchise concept called TruGolf Links. Demand is seasonal, peaking in fall and winter when outdoor golf is less accessible.