Blend makes software that helps banks, credit unions, and mortgage banks digitize and automate the loan origination and account opening process. Financial institutions use Blend's platform to power the consumer-facing application journey for mortgages, home equity loans, vehicle loans, personal loans, credit cards, and deposit account openings — from initial application through closing. Blend operates two product suites: the Mortgage Suite (~61% of revenue) and the Consumer Banking Suite (~39% of revenue). The Mortgage Suite covers end-to-end digital mortgage origination, including Blend Close for digital closings and Rapid Home Lending, a more automated suite for refinance and home equity that commands higher per-loan pricing. The Consumer Banking Suite covers deposit account opening, credit cards, personal loans, and vehicle loans, and has grown rapidly, providing a less cyclical revenue stream relative to mortgage volumes. Blend charges financial institutions primarily on a per-transaction basis — fees are assessed on completed events like a funded loan or new account opened. Blend also earns revenue through integrated marketplace partnerships with third-party providers embedded in the platform workflow. Blend sells directly to financial institutions and uses a "land and expand" model, where customers start with one or two products and add more over time. Growth levers include expanding revenue per funded loan with existing mortgage customers, growing Consumer Banking, and embedding agentic AI into origination workflows to autonomously handle document review and verification tasks.