Collective Audience, operating primarily through its subsidiary DLQ, is a digital marketing and lead generation company built around two business units: Push and BattleBridge. Push is the core revenue driver — DLQ owns and operates consumer-facing websites across verticals like insurance (health, auto, life) and home services (roofing, windows, HVAC), capturing visitor data and selling it to lead buyers via a live auction on DLQ's proprietary "Marble" platform. Lead buyers include insurers, home service providers, and lead exchanges. DLQ also retains rights to re-engage consumers after the initial sale, allowing it to monetize the same consumer multiple times across different offers. BattleBridge is a full-service digital marketing agency offering branding, media buying, SEO, and campaign management across platforms like Google, Facebook, and TikTok, billing clients as a percentage of ad spend or through shared revenue arrangements. Customer concentration is significant: two customers, Quinstreet and Regal Nutra, accounted for roughly 87% of FY23 revenue. DLQ's growth strategy focuses on shifting toward SMBs via its self-serve "Outcome" lead marketplace, expanding into new verticals, and moving closer to the end transaction. Collective Audience has also been broadening its capabilities through acquisitions, including BeOp, a French conversational advertising software company, and DSL Digital, an AI-driven B2B advertising platform — moves that signal a shift toward programmatic advertising beyond DLQ's core lead generation business.