ORIB
Industry:
Consumer Services Consumer Distribution & Retail

DESCRIPTION

Orion Bliss is a development-stage beauty company headquartered in Ashdod, Israel. The company resells Milk_Shake branded hair care products, which feature natural ingredients such as milk and yogurt proteins and fruit extracts. Orion Bliss sources these products from a single distributor, Red Hot Products, and sells them through a website and mobile application. Beyond product distribution, the company provides beauty consulting services and hair care training programs. Consulting services offer specific hair care routines, while training programs provide instruction on styling and treatment techniques to both consumers and professionals. The founder serves as the sole employee and provides office space at no cost. Orion Bliss generates revenue through product sales and consulting fees, though recent activity focuses primarily on services. The company funds its operations through loans from its founder and notes payable used for technology purchases. Orion Bliss plans to expand its online-only distribution model to include physical kiosks and retail stores. The company intends to raise capital to fund inventory and marketing efforts, though it currently operates with a working capital deficit and a going concern qualification from its auditors. The execution of this growth strategy remains uncertain due to these financial constraints.

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