EverCommerce provides vertical-specific SaaS software to service-based SMBs across three markets: home services (EverPro), health services (EverHealth), and wellness (EverWell). EverPro and EverHealth together represent roughly 95% of revenue. EverPro serves HVAC technicians, plumbers, electricians, and landscapers with field service management, scheduling, dispatch, and invoicing tools. EverHealth serves small physician practices, behavioral health therapists, and specialty clinics with practice management, EHR, and revenue cycle management software. EverWell, the smallest vertical, serves salons, spas, and massage therapists with scheduling and relationship management tools. EverCommerce's core business model combines SaaS subscriptions with embedded payments processing — EverCommerce earns a take rate on roughly $13B in annualized payments volume, with payments carrying ~95% gross margins vs. ~77% overall. The company follows a "land and expand" model: acquire a customer with a core SaaS product, then cross-sell payments and adjacent tools to grow ARPU. Customers using multiple solutions have NRR above 100%, vs. ~97% company-wide. EverCommerce acquires customers primarily through digital channels (~80-85% of new customers) and has completed 54 acquisitions since inception, most recently ZyraTalk, an AI platform for home services that provides automated call-answering, job booking, scheduling, and dispatch. EverCommerce serves roughly 745,000 customers and sells through digital channels, with dedicated sales teams in its largest verticals.