Marti is Türkiye's leading urban mobility platform, operating a super app that offers ride-hailing, two-wheeled electric vehicle (2WEV) rentals, and same-hour parcel delivery. Ride-hailing is the core business and primary growth engine, matching riders with car, motorcycle, and taxi drivers across 20 cities as of year-end 2025. Marti monetizes ride-hailing by charging drivers a take rate — a percentage of the fare — which currently sits well below global benchmarks, giving Marti significant upside as it gradually raises rates. Marti also owns and operates a fleet of e-scooters, e-bikes, and e-mopeds available for pay-per-trip rental in select cities. Unlike ride-hailing, the 2WEV business is a direct-ownership model where Marti bears full fleet operating costs; Marti has been deliberately shrinking this fleet to improve unit economics, and views it primarily as a customer acquisition channel feeding riders into ride-hailing. In late 2025, Marti launched a parcel delivery pilot in Istanbul, leveraging its existing driver network on a marketplace model. Consumers access all services through a single iOS and Android app. Key growth levers include expanding ride-hailing to new cities, rolling out monetization in cities not yet generating take-rate revenue, gradually increasing take rates, and refining dynamic pricing. Marti also offers subscription packages that bundle trip discounts and delivery benefits for a recurring fee, building platform stickiness.