AMASS Brands develops and distributes a portfolio of premium wine, spirits, and non-alcoholic beverages. The company's offerings are centered on craft and wellness themes across categories including lifestyle rosé, red-wine-barrel-aged tequila, and botanical spirits. Wine is the company's largest segment, led by brands such as Summer Water and Folly of the Beast, alongside non-alcoholic options like Good Twin. The spirits segment includes AMASS gin and vodka, GEM&BOLT Mezcal, and Calirosa Tequila. AMASS employs an asset-light business model by outsourcing all manufacturing and bottling to third-party contract manufacturers rather than operating its own facilities. The company distributes its products primarily through the traditional three-tier system, selling to wholesale distributors who then supply retailers, restaurants, and bars. AMASS also sells direct-to-consumer online where legally permitted. A central component of the growth strategy involves celebrity partnerships, co-creating or acquiring brands with cultural figures to drive brand awareness and distribution. AMASS has historically pursued an acquisition-heavy strategy to scale its portfolio, though management is currently rationalizing the business to prioritize high-velocity core brands. While operations are focused in the United States, the company aims to increase its domestic points of sale and eventually expand into international travel retail.