Liftoff is a mobile advertising technology platform that provides an integrated ecosystem for app developers and publishers. Liftoff operates both a Demand-Side Platform (DSP) and a Supply-Side Platform (SSP), serving advertisers seeking user acquisition and publishers selling ad inventory. By combining these functions on a unified platform, Liftoff gains visibility into both sides of the ad auction to improve bidding accuracy. Advertisers use the DSP to buy impressions programmatically, while publishers integrate the Liftoff SDK into their apps to run real-time auctions. The platform’s core engine, Cortex, uses neural networks to optimize bidding and maximize return on ad spend. Liftoff also provides modular software solutions called Adapters to address vertical-specific challenges in sectors such as fintech, social media, and e-commerce. Liftoff employs a transaction-based business model, retaining a portion of media spend as a take rate and reporting revenue on a net basis. Because customers lack long-term contracts, revenue is highly elastic and depends on delivering measurable performance outcomes. Strategic priorities include expanding the SDK footprint in non-gaming apps and scaling its AI capabilities. Formed from the merger of legacy Liftoff and Vungle, the company is majority-owned by Blackstone and utilizes a global direct sales force to manage its advertiser and publisher relationships.