Nexxen is a digital advertising technology company that operates an end-to-end programmatic advertising platform connecting advertisers and publishers. The platform has three core components: a demand-side platform (DSP) used by brands and agencies to plan and run digital ad campaigns, a supply-side platform (SSP) used by publishers to sell ad inventory programmatically, and a proprietary data layer that enables audience targeting, measurement, and optimization. Nexxen charges fees based on a percentage of ad spend, flat fees, or fixed CPMs, with revenue driven by ad impression volume, format mix, and the degree to which advertisers use both the DSP and SSP in an end-to-end transaction. Video advertising — including connected TV (CTV), desktop, and mobile video — is the core focus and represented 66% of revenue in FY25. A key strategic asset is Nexxen's partnership with VIDAA, a CTV operating system owned by Hisense, which gives Nexxen exclusive global rights to VIDAA's automatic content recognition (ACR) data and exclusive ad monetization rights on VIDAA's North American inventory. Nexxen uses this data for targeting and measurement and licenses it to third-party DSPs as a high-margin revenue stream. Nexxen's growth strategy centers on expanding its enterprise DSP customer base, scaling CTV and programmatic home screen ad products, growing mobile in-app inventory, and increasing data licensing revenue. The company carries no long-term debt and has repurchased approximately 36.6% of its outstanding shares since 2022.