PSQ Holdings is a fintech company that provides payment processing and consumer financing to merchants and organizations that mainstream processors often refuse to serve — particularly businesses in the firearms, shooting sports, hunting, and outdoor recreation sectors, as well as political campaigns and values-aligned nonprofits. The company markets itself as "cancel-proof," promising not to de-platform merchants for political or reputational reasons. PSQ Holdings operates through three units: PSQ Payments, Credova, and PSQ Impact. PSQ Payments is a merchant payment processing business offering credit card, debit card, and ACH processing through a proprietary gateway, integrating with platforms like Shopify and WooCommerce, and earning a percentage of GMV processed. Credova is a BNPL platform focused on the outdoor and shooting sports industry, offering installment loans, Pay-in-4 financing, and merchandise leases at merchant checkouts, earning revenue through merchant discount rates and interest on loans it holds. PSQ Impact is an early-stage fundraising and payments platform for political campaigns and nonprofits. A key element of PSQ Holdings' model is bundling PSQ Payments and Credova together at merchant checkout, which management argues increases stickiness and allows PSQ Payments to offer more competitive processing rates subsidized by higher BNPL margins. PSQ Holdings has been winding down earlier businesses, including a consumer marketplace and a baby products brand, to focus entirely on fintech.