LQR House is a small company operating in the U.S. alcohol space across three activities: running an e-commerce marketplace (CWSpirits.com), selling its own SWOL Tequila brand, and providing digital marketing services to third-party alcohol brands. CWSpirits.com sells spirits, wines, and champagnes to U.S. consumers, with LQR House handling the platform and digital marketing while a third party, KBROS, manages fulfillment and inventory. SWOL is a limited-edition Añejo tequila produced in small batches in Jalisco, Mexico, sold in three variants priced between $80–$90 per bottle. LQR House's marketing services business sells influencer campaigns, platform placements, and email marketing to small and emerging alcohol brands on monthly retainers. All three revenue streams run through the CWS Platform, which LQR House uses as its primary distribution and marketing channel. LQR House also holds minority stakes in a British Columbia winery and a non-alcoholic RTD beverage company, and runs a paid membership program for CWS customers. The company has only 4 employees and 3 contractors. Despite its stated strategy of expanding SWOL internationally and growing marketing services, LQR House's actual capital deployment has diverged sharply — including a since-terminated $18.5M investment in TikTok content ventures and a pending ~$127M acquisition of a New Zealand securities firm, both unrelated to its core alcohol business.