Specificity is a small digital marketing firm that helps SMBs run targeted digital advertising campaigns. The core offering is behavior-based audience identification — using Browser Identity Tokens (BiToS) and Mobile Advertising Identifiers (MAIDs) to target high-intent consumers actively in the buying cycle, rather than broad audiences. Specificity argues this reduces wasted ad spend and lowers clients' cost per acquisition. The company's primary targets are mid-sized businesses with revenues between $5M and $25M, initially focused on the Tampa Bay and New England markets. Specificity operates three products: Tradigital Partners, a white-label service sold to ad agencies; Put-Thru, a managed digital marketing platform sold directly to SMBs; and PickPocket, a self-serve mobile-first platform for smaller businesses under $5M in revenue, which is built but has not yet generated revenue. Specificity earns revenue through monthly service contracts averaging around $5,100 per client per month. Because personnel and platform costs are relatively fixed, profitability is sensitive to client count and retention. Specificity also acts as a tech incubator, taking equity stakes in early-stage marketing technology companies in exchange for development and marketing resources, with the intent to monetize those positions over time. The company acknowledges going concern risk and expects growth to depend on raising capital to expand its sales team.