Functional Brands manufactures and sells branded nutraceutical supplements — vitamins, minerals, enzymes, probiotics, amino acids, and other dietary products sold over the counter. The company's core business is its Kirkman brand, a 75-year-old supplement line specializing in products for individuals with autism spectrum disorders and other special dietary needs. Kirkman's supplements are formulated to be hypoallergenic and tested extensively for heavy metals, pesticides, and microbial contaminants, which the company argues justifies premium pricing and drives loyalty among its core customer base. Kirkman sells through a mix of channels: a network of over 2,000 practitioners across 40+ countries, wholesale distributors including iHerb, Emerson, and FullScript, direct-to-consumer via its own website and Amazon, and international distributors in 45 countries. The company owns its manufacturing facility in Lake Oswego, Oregon, which gives it quality control but also carries fixed production costs. Beyond Kirkman's 150+ SKUs, Functional Brands has launched two adjacent businesses: P2i by Kirkman, a prenatal vitamin certified in alignment with FIGO standards for low-toxicity, targeting OBGYNs and expectant mothers; and Tru2u.health, a nascent telehealth and wellness platform combining GLP-1 weight management programs, physician consultations, and Kirkman supplements on a subscription model. The company recently completed a Nasdaq listing in November 2025 under the ticker "MEHA."