Sportradar is a B2B data and technology platform that sits at the center of the global sports betting ecosystem, connecting sports leagues, betting operators, and media companies. The company collects real-time data from over 1 million matches annually across more than 85 sports and distributes it — in under one second — to betting operators who need it to offer and price bets. Sportradar's product suite covers virtually every step of the sports betting workflow: live data feeds, pre-match and live odds, risk management, live streaming, and marketing tools. The company's primary customers are betting operators (Bet365, DraftKings, FanDuel, Flutter, Entain), media companies (ESPN, Apple, Google, Amazon), and sports leagues (NBA, MLB, UEFA, ATP). Sportradar organizes its business into two segments: Betting Technology & Solutions (~83% of revenue), which serves operators with data, odds, streaming, and its Managed Trading Services (MTS) product — where Sportradar acts as the de facto trading desk for sportsbooks, managing odds and risk on their behalf — and Sports Content, Technology & Services (~17% of revenue), which serves leagues and media companies with marketing, analytics, and integrity tools. Most international contracts are fixed-fee with multi-year terms, while U.S. contracts are more commonly variable, tying Sportradar's revenue to client growth. Key growth drivers include U.S. market expansion, deeper in-play betting penetration, scaling its recently acquired IMG Arena sports rights portfolio, and growing MTS adoption across its existing client base.