Global-e helps merchants sell internationally online by solving the complexity of cross-border e-commerce. Global-e integrates directly into a merchant's existing online store and acts as the merchant of record (MoR) — meaning Global-e handles the entire international transaction, including local currency pricing, local payment methods, duties and tax calculation, customs compliance, fraud risk, and FX risk. From the shopper's perspective, they see a fully localized experience; from the merchant's perspective, Global-e handles the back-end complexity and provides a simple periodic reconciliation in the merchant's home currency. Global-e supports over 100 currencies, 150 payment methods, and duty/tax calculation in over 170 markets. As of FY25, Global-e served 1,547 merchants on its enterprise platform, plus thousands of smaller US-based merchants through its white-label partnership with Shopify, which powers Shopify Managed Markets. Global-e earns revenue through two streams: service fees (a percentage of GMV) and fulfillment fees (a per-transaction logistics component). GMV growth is driven by same-store sales growth from existing merchants and new merchant additions. The MoR model creates strong switching costs, as Global-e is deeply embedded in a merchant's checkout, payments, compliance, and fulfillment stack. Global-e's growth strategy centers on expanding its merchant base in APAC, entering new verticals beyond fashion and luxury, growing its multi-local fulfillment offering, and adding value-added services like duty drawback and managed marketing.