Synovus is a regional bank headquartered in Columbus, Georgia, operating through its subsidiary Synovus Bank. With $60B in total assets, Synovus is the largest bank holding company headquartered in Georgia, serving customers across Alabama, Florida, Georgia, South Carolina, and Tennessee through 244 branches and digital channels. Like most banks, Synovus earns the spread between deposit costs and lending/investment yields — net interest margin is the primary earnings driver. Synovus serves two customer groups: commercial clients (the core growth focus) and retail consumers. On the commercial side, Synovus targets middle-market companies, larger corporates through its CIB unit, and specialty lending verticals including asset-based lending, lender finance, and restaurant finance. Consumer banking offers standard deposit products, mortgages, and consumer loans. Beyond net interest income, Synovus generates fees from treasury and payment solutions, capital markets (derivatives, syndication, debt capital markets), wealth management through Synovus Securities and Synovus Trust, and mortgage banking. Synovus's growth strategy centers on hiring relationship managers away from larger banks, expanding capital markets and wealth capabilities, and growing specialty deposit verticals. Synovus positions itself as large enough to offer sophisticated products but local enough to provide personalized service — a middle ground between large national banks and smaller community banks.