Alternative Ballistics is a public safety technology company that develops and sells less-lethal firearm attachments. Its primary product, The Alternative, mounts onto standard service handguns and captures a fired bullet inside an alloy projectile, converting the shot into a lower-velocity blunt-force impact round before ejecting to return the firearm to its normal lethal configuration. The company primarily targets law enforcement agencies, military organizations, and private security firms, while also preparing to launch a consumer version called The Home Defense for civilian firearm owners. Alternative Ballistics operates a dual-market business model that combines upfront hardware sales, recurring consumable replenishment after each deployment, and specialized training and certification programs for agency personnel. The company relies on third-party contract manufacturers for component parts, manages final assembly in-house, and pursues growth by converting agency pilot programs into procurement contracts and expanding its global distribution network.