VIP Play is a small, early-stage mobile sports betting company currently operating in Tennessee. Its core product is a mobile sportsbook app, available on iOS and Android, that lets users place wagers on sporting events. The app includes differentiated wager types, sweepstakes contests, and social features. VIP Play launched in Tennessee in June 2023 under the ZenSports brand before rebranding in May 2025, and has 18 employees. VIP Play makes money by taking a cut of total wagers placed through its sportsbook — the standard model for mobile sports betting operators. Revenue scales with the number of active users, their bet frequency, and average wager size. VIP Play uses a hybrid technology approach, combining its own proprietary platform with a multi-year agreement with Kambi Group to power its sportsbook. The company intends to differentiate through loyalty programs, referral mechanics, and data-driven retention to lower customer acquisition costs relative to larger competitors. VIP Play also holds an interim license in West Virginia but has not yet launched there. The company's primary growth strategy is geographic expansion across the U.S. states that have legalized online sports betting, though specific timelines and funding plans remain undefined. VIP Play also points to AI and machine learning — for real-time personalization and automated risk management — as a longer-term source of product differentiation.