LuxExperience is a multi-brand luxury fashion e-commerce group formed through the combination of Mytheresa and YNAP, which was acquired in April 2025. The company operates five distinct online storefronts: Mytheresa (curated womenswear, menswear, kidswear, and lifestyle), NET-A-PORTER (women's luxury fashion), MR PORTER (men's luxury fashion), YOOX, and THE OUTNET — the latter two being off-price platforms selling prior-season luxury goods at a discount. LuxExperience sells exclusively through its own websites and apps, with no presence on third-party marketplaces. The business reports three segments: Luxury | Mytheresa, Luxury | NAP & MRP, and Off-Price | YOOX & THE OUTNET. The core business model involves buying luxury goods from brands and reselling them to consumers, with the luxury segments focused on full-price sell-through and the off-price segment operating on structurally lower margins. A key feature of the luxury segments is heavy reliance on "top customers" — a small cohort of very high spenders who generate a disproportionate share of GMV, receive dedicated personal shoppers, and are cultivated through exclusive events and product launches. AOVs across the luxury storefronts exceed €770. Growth priorities include expanding Mytheresa's US presence, deepening top customer relationships through exclusive brand collaborations and experiences, and executing a multi-year transformation of the YNAP businesses, including migrating NAP & MRP onto Mytheresa's technology platform and reducing legacy operating costs.