Business Warrior is a small fintech company that offers cloud-based lending software and marketing services to lenders. Its core product is PayPlan, a SaaS platform that covers the end-to-end lending workflow — loan origination, automated underwriting and fraud detection, and loan management including payment processing and portfolio reporting. PayPlan integrates with major credit bureaus and open banking systems, and Business Warrior claims lenders can typically go live within 30 days. PayPlan uses a subscription-plus-consumption model, with monthly fees ranging from $1,000 to $15,000 depending on the tier, plus transaction fees tied to loan volume. Business Warrior targets banks, credit unions, fintechs, private lenders, and businesses that offer financing directly to customers, such as solar installers, auto dealers, and dental offices. The company sells primarily through direct online advertising and a secondary channel of resellers and referral partners. Business Warrior also operates Helix House, an in-house marketing agency focused on helping lenders attract and acquire borrowers. Business Warrior argues that bundling PayPlan with Helix House creates a compounding benefit: as Helix House helps lenders attract more borrowers, loan volume on the PayPlan platform increases, driving more transaction fee revenue. Business Warrior is a very small company with 21 full-time employees.