United Homes Group (UHG) designs, builds, and sells single-family homes in the Southeast U.S., primarily in South Carolina, with smaller operations in North Carolina and Georgia. UHG targets entry-level and move-up buyers — largely millennials and Gen Z first-time buyers — with homes priced around $345-349K, well below the national median. UHG operates as a production builder, offering buyers pre-designed floor plans with customization options, and sells directly to homebuyers through onsite sales representatives and digital marketing. UHG's three segments are GSH South Carolina (the core business), Rosewood (a smaller South Carolina segment targeting higher-end move-up buyers), and Other (Raleigh homebuilding and a mortgage joint venture). UHG's defining structural characteristic is its land-light model: rather than owning land outright, UHG controls lots through option contracts with third-party developers and land banks, limiting capital at risk to the deposit amount. As of year-end 2025, 96% of roughly 7,200 controlled lots were held via option. UHG also operates Homeowners Mortgage, a mortgage joint venture that arranges financing for buyers. Key margin drivers include incentives (mortgage rate buydowns and price discounts), lot costs, direct construction costs, and product mix. UHG's near-term growth priorities include expanding its active community count, rolling out a refreshed floor plan portfolio that has generated materially higher margins, and reducing direct construction costs through subcontractor re-bidding.