Rumble operates a video sharing platform (Rumble Video) that competes with YouTube by positioning itself as a free-speech alternative — it does not suppress or demonetize creators based on political or ideological content. This positioning has attracted a creator base heavy in conservative political commentary, finance, crypto, and sports, with notable names including Tim Pool, Dave Rubin, and Barstool Sports. Rumble had 52 million MAUs as of Q4 2025. Rumble makes money primarily through advertising, run through its in-house Rumble Advertising Center (RAC), which serves display and video ads across Rumble.com and a broader publisher network. Advertising revenue is shared with creators. Rumble also generates subscription revenue through Rumble Premium (ad-free), Locals.com (creator communities), and pay-per-view. A second and growing business, Rumble Cloud, sells IaaS compute, storage, and networking, differentiating from hyperscalers on fixed-price billing and data privacy. Rumble also launched Rumble Wallet in 2025, a crypto wallet enabling creator tipping in Bitcoin and USDT, which management sees as a gateway to international markets. Rumble's growth strategy centers on scaling RAC with brand advertisers, expanding internationally via crypto payments, and building out Rumble Cloud into an AI infrastructure business — aided by a pending acquisition of Northern Data, which would add roughly 22,400 Nvidia GPUs. Rumble is loss-making and, following a $775M investment from Tether in early 2025, has explicitly shifted to a growth-first posture.