iPower is a California-based e-commerce retailer and supply chain services company. iPower sources consumer products — primarily home goods, fans, shelving, pet supplies, outdoor products, gardening equipment, and consumer electronics — from manufacturers in China and Southeast Asia, and sells them under its own brands (Simple Deluxe, iPower) through Amazon, which accounts for over 82% of sales, with smaller contributions from Walmart.com, TikTok Shop, Temu, and its own websites. iPower does not manufacture products itself. Alongside its retail business, iPower operates SuperSuite, a supply chain services platform that accounts for roughly 20% of revenue. SuperSuite connects foreign manufacturers and brands with U.S. e-commerce channels by providing warehousing, fulfillment, logistics, merchandising, analytics, and multi-channel sales execution — essentially a turnkey solution for brands that want to sell in the U.S. SuperSuite operates on a fee-for-service model, meaning iPower does not carry inventory on behalf of partners. iPower's historical roots were in hydroponics supplies, but that business has become a minor and declining portion of sales. Management's stated growth strategy centers on scaling SuperSuite into a broader platform and diversifying its supplier base away from China toward Vietnam and other Southeast Asian countries, partly as a hedge against tariff risk.
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