Docebo sells a cloud-based learning management system (LMS) to mid-market and large enterprises. Customers use Docebo to train employees, partners, and customers across use cases like onboarding, compliance training, sales enablement, and partner certification. Docebo differentiates from traditional LMS vendors by layering AI tools on top of core LMS functionality, including AI-powered content creation, conversational search, automated course building, and simulation-based coaching. Docebo has roughly 3,500 customers across about 60 countries, with about 74% of revenue from North America. Docebo operates a subscription SaaS model, with subscriptions accounting for about 94% of revenue. Customers pay on a per-learner, per-module basis, with contracts typically one to three years in length. Docebo employs a land-and-expand model, initially signing customers for one or two use cases and expanding to additional modules, user populations, and business units over time. Docebo sells primarily through a direct sales force, supplemented by SI partners like Deloitte and Accenture, which source and implement larger enterprise deals. Docebo also sells through channel partnerships and OEM arrangements, though its largest OEM relationship — with Dayforce — is winding down. Docebo is beginning to layer consumption-based AI credit pricing on top of its base subscription for higher-value AI modules, and recently achieved FedRAMP authorization, opening the U.S. federal, state, and local government market.
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