Karooooo provides a SaaS operational intelligence platform for connected vehicles and mobile assets, primarily through its Cartrack brand. Fleet operators use the platform to monitor vehicle locations in real time, analyze driver behavior, and manage fuel consumption and field workforces. The company also offers AI-powered video tools to detect unsafe driving events. Karooooo's business model relies on recurring monthly subscriptions per connected asset. The company employs a vertically integrated model, designing and manufacturing its own IoT hardware, developing software in-house, and using its own technicians for installation. Karooooo retains ownership of the hardware, which eliminates upfront costs for customers and lowers adoption barriers. While the company serves consumers in South Africa with vehicle recovery services, its primary focus is commercial enterprises in the logistics, construction, and retail sectors. A smaller segment, Karooooo Logistics, offers delivery-as-a-service and route optimization for retailers. Growth strategy centers on expanding the subscriber base in Southeast Asia and cross-selling additional products like wireless asset trackers and AI cameras to existing customers. The company also integrates its software with original equipment manufacturer telematics to reach customers with factory-installed hardware.