Playtika is a mobile games company with a portfolio of free-to-play games targeting adult casual and social casino players. Players download games for free and play using virtual currency — there is no real-money gambling. Revenue comes almost entirely from in-app purchases, where players buy virtual currency and items to enhance gameplay. Playtika's two largest games, Bingo Blitz and Slotomania, account for roughly 35% of total revenue, and the top 10 games generate about 90% of revenue. The portfolio splits into casual games (~71% of revenue), including Bingo Blitz, Solitaire Grand Harvest, June's Journey, and Disney Solitaire, and social casino games (~29%), including Slotomania, House of Fun, and Caesars Slots. Playtika's core operating capability is live operations — actively managing player experiences in real time through personalized content, offers, and events to convert free players into paying users and retain them over time. Playtika sells through Apple, Google, Facebook, and its own direct-to-consumer web platforms; the D2C channel, which bypasses Apple and Google's 30% fee, accounted for 31% of revenue in Q3 2025, with management targeting 40%. Playtika has historically grown through acquisitions, buying studios or games and applying its live operations platform to improve monetization. The 2024 acquisition of SuperPlay marked a shift toward also building new titles organically, with Disney Solitaire — a licensed collaboration with Disney and Pixar — scaling faster than any prior title in Playtika's history.