BODi (formerly Beachbody) sells at-home fitness and nutrition products, primarily to U.S. consumers. The core product is the BODi digital subscription, priced at $179/year, which gives subscribers access to a streaming library of over 140 fitness programs and 11,000 videos, including well-known brands like P90X, Insanity, and 21 Day Fix. BODi had approximately 900,000 digital subscribers as of year-end 2025. The second key product line is nutritional supplements, led by Shakeology, a protein shake subscription, with roughly 100,000 nutrition subscribers. BODi sells directly to consumers through BODi.com, Amazon, performance marketing, and a single-level affiliate program. In late 2024, BODi completed a fundamental restructuring, eliminating its MLM model — which it had operated since 2007 — and replacing it with a direct-to-consumer omnichannel approach. This change reduced selling costs and dramatically lowered the estimated cash breakeven point. The digital segment generates high gross margins, while nutrition carries lower margins and was most impacted by the MLM exit. BODi's growth strategy centers on two initiatives: launching its flagship nutrition brands (Shakeology, P90X supplements, Insanity supplements) into brick-and-mortar retail for the first time in 2026, and growing digital subscribers through a new P90X program and new lower-priced subscription tiers.