CHSN | Market Cap: $4.3M (07/13/26)
Industry:
Consumer Goods
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DESCRIPTION

Chanson International is a small, directly operated bakery and café chain with two geographic presences: a 63-store chain in Xinjiang, China under the "George●Chanson" brand, and three European-style cafés in New York City. The PRC business accounts for roughly 90% of total revenue. The PRC stores sell packaged cakes, bread, pastries, beverages, and seasonal products tied to Chinese holidays — primarily mooncakes and zongzi — which drive meaningful revenue spikes around the Mid-Autumn Festival and Dragon Boat Festival, including corporate bulk purchases. Products are manufactured centrally at a factory in Urumqi and distributed to stores across Urumqi and Changji using the company's own fleet. The PRC stores run a loyalty membership program with nearly 780,000 members, and third-party delivery platforms like Meituan-Dianping account for a growing share of PRC sales. The three U.S. cafés — located in Manhattan's Flatiron District, Upper East Side, and Upper West Side — serve French-style pastries, sandwiches, brunch items, and beverages including cocktails, with beverages now driving roughly 78% of U.S. revenue. All stores in both markets are directly operated with no franchises. The company's cost structure is driven by raw materials, labor, and store leases.

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