TELUS Digital is a business process outsourcer focused on customer experience management (CXM) and adjacent digital services. The company's core business is running customer service and support operations on behalf of large enterprise clients — handling inbound interactions across voice, chat, and digital channels from a global network of 67 delivery centers across 31 countries, staffed by over 78,000 employees. Clients include major tech companies, social media platforms, telecoms, healthcare providers, and financial services firms, primarily in North America and Europe. Beyond CXM, TELUS Digital operates three adjacent service lines: trust and safety (content moderation and fraud detection, with heavy European exposure due to EU regulatory requirements); AI data solutions (data annotation, RLHF, and computer vision labeling for AI model development, anchored by Google as a key client); and digital solutions (enterprise app development and GenAI consulting, anchored by the 2023 acquisition of WillowTree). TELUS Digital also offers Fuel iX, a proprietary GenAI platform for enterprise LLM deployment, though it is not yet a material revenue contributor. Revenue is primarily labor-based, priced per hour, interaction, or task under long-term master services agreements. Margins are driven by workforce utilization, geographic delivery mix (with lower-cost hubs in the Philippines, India, Central America, and Eastern Europe), and service complexity. TELUS, the parent and controlling shareholder, is the largest client with a contracted minimum annual spend of $200M through 2031.