Alliance Entertainment is a distributor and retailer of physical entertainment media and licensed collectibles. Alliance operates as an intermediary between entertainment content suppliers—such as film studios, record labels, and video game publishers—and global retail channels. The company distributes physical media formats, including vinyl records, DVDs, Blu-rays, CDs, and video games, as well as fan merchandise and figurines. Alliance serves commercial retailers through wholesale distribution and vendor-managed inventory, while also selling directly to consumers through owned e-commerce websites. Additionally, Alliance provides drop-ship fulfillment for retail partners from its automated warehouse facility. The business model generates revenue from the spread between supplier acquisition costs and retail or wholesale selling prices, relying on warehouse automation and fulfillment scale to manage operational costs. Alliance's growth strategy focuses on securing exclusive distribution rights with major entertainment studios, expanding proprietary collectible brands, and prioritizing higher-margin, collector-focused physical media.