Hillman is one of the largest distributors of hardware-related products to retail stores in North America. The company sells a wide range of small, low-cost items — fasteners, builder's hardware, rope and chain, wall hanging solutions, signs, and personal protective equipment — primarily to home improvement retailers, hardware stores, and mass merchants. Home Depot and Lowe's together account for roughly 43% of revenue, with Walmart, Tractor Supply, and cooperative hardware networks like Ace Hardware rounding out the customer base. Hillman operates three segments: Hardware and Protective Solutions (~77% of revenue), Robotics and Digital Solutions (~14%), and Canada (~9%). The core HPS segment is a value-added distributor: Hillman sources products globally across ~100,000+ SKUs, marks them up, and ships ~65% of orders directly to individual store locations. A field team of 1,200+ in-store service reps manages shelves, reorders stock, and handles category management on behalf of retailers — effectively outsourcing the operational burden of these high-SKU, low-dollar categories. About 90% of what Hillman sells carries its own brand, giving it more pricing power than a pure distributor. The RDS segment operates self-service kiosks for key duplication and pet tag engraving, placed in high-traffic retail locations at no cost to the retailer. Hillman owns the kiosk hardware and earns revenue on keys and blank tags sold through the machines. RDS carries significantly higher margins than HPS due to its proprietary technology, software, and patent-protected designs.