DoubleVerify is a digital advertising measurement and analytics platform. Its core job is to verify that digital ads were seen by real humans, in brand-appropriate content, in the right geography, and free from fraud. DoubleVerify packages these four measurements into its flagship metric, the DV Authentic Ad. DoubleVerify serves over 2,500 customers, predominantly large global brands across CPG, financial services, telecom, tech, automotive, and healthcare, selling directly to brands and through agencies. DoubleVerify charges advertisers a fee per ad impression analyzed, so revenue scales with the volume of ad impressions measured. DoubleVerify generates revenue through two main advertiser-facing lines: Activation (~54% of advertiser revenue), where advertisers pay to block unsuitable or fraudulent ad inventory before purchase, and Measurement (~46% of advertiser revenue), which provides post-campaign analytics and reporting. A smaller supply-side business (~9-10% of total revenue) sells inventory quality data to publishers and ad exchanges. DoubleVerify's growth strategy centers on expanding into social platforms (Meta, TikTok, YouTube) and connected TV, where ad dollars are growing fastest. Recent product launches include Meta pre-bid activation, a combined YouTube pre-bid and optimization product, and a CTV impression quality suite. DoubleVerify also acquired Rockerbox in 2025 to add cross-channel marketing attribution. The company operates with strong gross margins and generates meaningful free cash flow, with no long-term debt, and has been returning capital through share repurchases while also investing in R&D and M&A.