BARK designs and sells proprietary dog products, including toys, treats, and chews. The company primarily operates a subscription-based business model through its BarkBox and Super Chewer monthly boxes, which deliver themed collections of BARK-branded items directly to customers. BARK customizes these offerings based on individual dog characteristics such as size, breed, and play style. The company operates through two main segments: Direct-to-Consumer (DTC) and Commerce. The DTC segment generates most of the company's revenue and includes the core subscription business, add-on product sales, and a premium dog-friendly air travel service called BARK Air. The Commerce segment sells BARK-branded products through major retail and e-commerce partners like Target, Walmart, and Amazon. BARK designs and manufactures all of its products in-house rather than reselling third-party goods. BARK focuses on deepening customer relationships through data-driven personalization, expanding its retail presence to a larger share of total sales, and concentrating on core toy and treat categories. BARK manages a global supply chain for its products and utilizes its own fulfillment operations to support its recurring revenue model.