Matterport sells software subscriptions that enable businesses to convert physical spaces into interactive 3D "digital twins" — photorealistic, dimensionally accurate virtual replicas that users can explore, measure, and analyze remotely via a web browser. Customers use digital twins across real estate, facilities management, construction, insurance, retail, travel, and hospitality. Matterport's platform ingests spatial data captured from its own Pro3 and Pro2 cameras, third-party devices, and smartphones, then uses its proprietary AI engine, Cortex, to reconstruct 3D spaces, label rooms, recognize objects, and generate automated measurements. As of December 2024, Matterport had over 1.1 million subscribers and roughly 14.1 million spaces under management. Matterport generates revenue through three streams: subscriptions (~60% of revenue), capture services, and hardware sales. Subscription revenue is driven by subscriber count, pricing, and expansion within existing accounts. Hardware is treated primarily as a subscriber acquisition channel rather than a profit center. Subscription margins are structurally higher than services or hardware, and Matterport is deliberately growing subscriptions as a share of the revenue mix. Matterport sells direct to large enterprises in the U.S., Europe, and Asia, through channel partners for specific verticals and geographies, and via online self-service for smaller customers. The company's growth strategy focuses on moving up-market to larger enterprise accounts, diversifying beyond residential real estate into facilities management, construction, and insurance, and monetizing its AI-powered "Property Intelligence" features through potential premium pricing tiers over time.