SoFi Technologies is a digitally native consumer financial services company that lets members borrow, save, spend, invest, and insure through a single mobile app. SoFi operates through three segments: Lending, Financial Services, and Technology Platform. The Lending segment — personal loans, student loan refinancing, and home loans — was the original business and still accounts for roughly half of revenue. SoFi targets prime and super-prime borrowers, with average personal loan FICO scores around 745 and average borrower incomes around $158K. The Financial Services segment includes SoFi Money (checking and savings), SoFi Invest (brokerage, robo-advisory, alternatives), a credit card, and a Loan Platform Business where SoFi originates loans on behalf of institutional partners for a fee, keeping no loans on its balance sheet. The Technology Platform segment provides cloud-native core banking software and AI-driven tools to banks, fintechs, and consumer brands on multi-year fee contracts. SoFi holds a national bank charter through SoFi Bank, which lets it fund loans primarily via deposits — management estimates this saves over $500M annually in interest expense versus non-bank funding alternatives. SoFi's cross-sell strategy, which it calls the "Financial Services Productivity Loop," aims to acquire members through one product and expand their usage over time, reducing marginal acquisition costs. SoFi is also expanding into crypto trading, stablecoins, international payments, and business banking, and plans to launch business banking services in 2026.