Boqii is a China-based online retailer specializing in pet products, including food, grooming supplies, toys, and over-the-counter veterinary drugs. The company operates through two primary online channels: Boqii Mall, its proprietary platform integrated with social content, and flagship storefronts on third-party marketplaces such as Tmall, JD.com, Pinduoduo, and Douyin. Boqii derives most of its revenue from selling branded and private label products, while also charging brand owners for online marketing and information services. A key strategic focus is the growth of its private label brands, including Yoken, Mocare, and D-cat, which Boqii develops through a customer-to-manufacturer model that uses transaction data to guide third-party production. The company is shifting its sales mix toward Boqii Mall to reduce fulfillment costs and platform fees associated with third-party sites. To drive customer engagement and loyalty, Boqii maintains an online community that provides personalized recommendations and pet care content. While Boqii provides a free SaaS tool to offline pet stores for inventory and membership management, its wholesale distribution business now represents a negligible portion of total revenue. Boqii manages its operations using a data-driven approach, utilizing its active buyer base in China's developed provinces to identify market trends and optimize its product catalog.