iHuman is a Chinese children's educational technology company that makes interactive digital apps and physical learning products for preschoolers and early elementary-age kids. The core apps cover literacy, math, English, and coding, with iHuman Chinese — a character recognition and literacy app — ranking #1 in the kids category on China's Apple App Store in 2025. The apps follow a freemium model: free content draws users in, and premium content sits behind a subscription paywall, available as monthly-to-annual time-based plans or one-time content bundle purchases. App subscriptions are the primary revenue driver, with around 25M monthly active users. Beyond apps, iHuman sells physical learning products — workbooks, smart reading pens, writing pens, and AI-powered learning devices — to kindergartens, schools, and families across China, with distribution reaching close to 10,000 institutions. These offline products are designed to integrate with the apps, reinforcing both businesses. iHuman also operates two international brands, bekids and Aha World, targeting global markets with English-language STEAM and creative apps. In 2024, iHuman acquired the Cosmicrew animated IP franchise, adding an animation studio and a content licensing and IP monetization business that also serves as a marketing funnel for the core apps. iHuman is actively integrating AI across products, including speech assessment, adaptive learning engines, and a fully AI-native English oral learning app called FreeTalk, and has developed a proprietary LLM used across multiple products.