Planet 13 is a vertically integrated cannabis company that cultivates, manufactures, and sells cannabis products through its own dispensaries across Nevada, Florida, and Illinois. Its flagship asset is the Planet 13 Las Vegas SuperStore, a roughly 24,000 sq ft cannabis dispensary and entertainment complex near the Las Vegas Strip, designed as a tourist destination with a consumption lounge and live events. Roughly 80% of SuperStore customers are tourists, making the business sensitive to Las Vegas visitor volumes. Planet 13's Florida operations — built through the 2024 acquisition of VidaCann — are now its largest business by store count, with roughly 33 medical dispensaries. Florida is a closed, vertically integrated market, meaning Planet 13 must grow and sell its own products with no wholesale purchasing allowed. The company also operates a single dispensary in Waukegan, Illinois, and is divesting its California assets. Planet 13 sells branded products — including HaHa, Dreamland, TRENDI, and Medizin — both through its own stores and wholesale to third-party dispensaries, though wholesale is a small and shrinking share of revenue. Retail accounts for roughly 90% of revenue. Profitability depends on vertical integration margins, cultivation quality, product mix, and tourist traffic in Las Vegas. Planet 13 is currently focused on exiting California, optimizing its Florida store productivity, and cutting costs rather than expanding its store count.