DDC Enterprise is a China-based company operating two distinct businesses: a branded food products business and a Bitcoin treasury strategy. On the food side, DDC makes branded ready-to-heat, ready-to-cook, and ready-to-eat meal products — including plant-based options — sold primarily in China under brands including DayDayCook, Guomei, and Lashu. DDC targets Millennial and Gen Z consumers and sells through an omni-channel model spanning e-commerce platforms and physical retail via distributors. DDC does not manufacture its own products, instead relying on a network of over 450 supply chain partners in China. For B2C customers, DDC uses a drop-shipping model where suppliers produce, store, and ship directly to consumers. DDC also earns advertising revenue by selling placements on its content platforms to third-party brands. Starting in May 2025, DDC adopted Bitcoin as its primary treasury reserve asset, modeled on MicroStrategy's approach. DDC funds Bitcoin purchases through equity offerings and debt instruments including convertible notes and Bitcoin-secured loan facilities, deploying proceeds to accumulate Bitcoin as a long-term holding. As of April 2026, DDC held approximately 2,383 bitcoins acquired at an average price of roughly $79,969 per bitcoin. DDC has exited the U.S. market and is focused on organic growth in China alongside opportunistic acquisitions of Asian food brands.