Pop Culture Group is a China-based entertainment and marketing company rooted in hip-hop and street dance culture. The company operates two main businesses: Digital Entertainment, which generates roughly 89% of revenue, and Live Entertainment, which generates roughly 9%. Digital Entertainment is the dominant and fast-growing segment — the company acts as an intermediary between corporate clients and online media platforms, purchasing advertising inventory (primarily short-form video placements) and reselling it as packaged marketing solutions to brands targeting younger Chinese consumers. Live Entertainment involves organizing concerts, music festivals, and street dance competitions, earning revenue through event planning fees, artist management, and sponsorship packages sold to advertisers. The company's branded events include the "Super Music Hero" concert series and the long-running "China Battle Championships" street dance competition. Corporate clients across consumer goods, advertising, and media are the primary customer base. The company sells directly through its own sales force, client referrals, and competitive tenders. It runs a lean operation with only 61 full-time employees, relying heavily on third-party contractors for event execution. The company's growth is driven primarily by scaling its Digital Entertainment client base, capitalizing on the shift of corporate marketing budgets toward short-form video in China. Pop Culture Group has also been active in raising equity capital and making small acquisitions to fund expansion.