Limitless X Holdings is a small DTC health and wellness company focused on dietary supplements and consumer packaged goods. The core business, operated through its Limitless X subsidiary, sells a portfolio of supplements — primarily the NZT-48 nootropic line (named after the fictional drug from the movie and TV series "Limitless") along with pre-workout, functional mushroom gummies, weight management, hydration, and greens products — through its own e-commerce site, Amazon, and is pursuing retail placement. Customer acquisition is driven by paid digital advertising on Facebook, TikTok, and Taboola, as well as influencer and celebrity partnerships with Manny Pacquiao, Floyd Mayweather Jr., and DJ Pauly D, who also anchor co-branded product lines. The business model centers on DTC e-commerce unit economics: acquiring customers through paid media and converting roughly 35% to recurring subscriptions to build LTV, which management estimates at approximately $90 per customer. Beyond the core supplements business, Limitless X Holdings operates three early-stage subsidiaries — Limitless Films (film development and financing), Limitless Entertainment Group (boxing promotion and live events), and BodyCor (AI-driven wellness and nutrition technology, including a recently acquired stake in food tech platform DING) — none of which generate meaningful revenue today. The long-term vision is to build an integrated ecosystem where content, live events, and technology reduce reliance on paid media for customer acquisition.