Mission Produce sources, ripens, packs, and distributes avocados globally, primarily the Hass variety. Customers include grocery retailers, foodservice operators, and produce wholesalers. Mission sells to these customers directly and differentiates on supply reliability, custom ripening services, and category management support. The business is volume-centric — profitability is managed on a per-unit margin basis rather than gross margin percentage, so investors should watch pounds sold and per-unit economics rather than margin rates. Mission owns and operates avocado orchards in Peru (~9,600 acres) and Guatemala (~1,600 acres), giving it direct control over a portion of its supply and allowing it to capture farming margins in addition to distribution margins in strong harvest years. The remainder of supply comes from thousands of third-party growers across Mexico, California, Colombia, South Africa, Chile, and other regions, enabling year-round supply. Mission operates three segments: Marketing & Distribution (the core business), International Farming, and Blueberries. The blueberry operation, farmed in Peru through a joint venture, leverages Peruvian infrastructure during the avocado off-season. Mission is also building a mango distribution business in North America, applying its avocado playbook to a category with an opposite growing season — helping keep its distribution network and ripening facilities utilized year-round. Internationally, Mission is growing in Europe and Asia, where per capita avocado consumption remains low relative to North America.
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