SpringBig provides a SaaS loyalty and marketing automation platform built specifically for cannabis retailers and brands. Cannabis businesses are largely blocked from mainstream advertising channels — social media platforms ban cannabis ads, some SMS carriers restrict cannabis content, and state regulations vary widely — so SpringBig's core value is helping cannabis retailers communicate with and retain customers through compliant channels. The platform includes points-based loyalty programs with a consumer-facing mobile app, digital messaging via SMS, email, and push notifications, and CRM and analytics tools that integrate with point-of-sale systems to enable targeted, behavior-based campaigns. SpringBig serves roughly 775 retail clients across approximately 2,400 locations in North America, with over 47 million consumers enrolled on the platform. The primary revenue stream is monthly recurring subscription fees from retailers, priced based on the size of the retailer's consumer database and a messaging credit allotment. Secondary revenue streams include a brands advertising platform (where cannabis brands pay to reach consumers directly), a premium loyalty membership tier (where SpringBig takes a revenue share), and gift card fees. The business follows a classic SaaS land-and-expand model: SpringBig signs a retailer, then grows revenue as that retailer adds locations, expands its consumer database, and adopts more features. SpringBig is also expanding into adjacent regulated industries, having launched SMS marketing tools for gaming and sports betting in 2024.