JFrog makes software supply chain management software for enterprises. Its core product, JFrog Artifactory, is a universal binary repository — the central store where software packages, containers, and AI/ML models are stored, versioned, tracked, and distributed throughout an organization's software development and release process. Modern software relies heavily on open-source packages, third-party libraries, and reusable components, all of which need to be stored, scanned for vulnerabilities, and reliably distributed to production. Artifactory handles all of this across every major package format, making it the single hub for an organization's entire software output. Built on top of Artifactory, JFrog offers a security suite including JFrog Xray (vulnerability and license scanning), JFrog Advanced Security (static analysis, secrets detection, container scanning), and JFrog Curation (a package firewall that controls which open-source packages enter the pipeline). JFrog also manages AI/ML model lifecycles through JFrog ML, treating models as another type of binary artifact. JFrog sells through multi-tiered annual subscriptions, with Artifactory included in every tier and security products sold as add-ons or bundles. Both SaaS and on-premises deployments are available, with JFrog actively migrating customers to cloud. JFrog's growth is driven by cross-selling security to its existing DevOps customer base, migrating on-premises customers to cloud, and winning new enterprise logos. Customers are primarily large enterprises, and JFrog sells through a developer-led bottoms-up motion combined with a direct enterprise sales force and cloud marketplace partnerships with AWS, Google Cloud, and Azure.