RYTHM (formerly Agrify) sells hemp-derived THC consumer products and licenses a portfolio of cannabis brands to Green Thumb Industries. The consumer products business includes hemp-derived THC beverages under the Señorita and RYTHM brand names — marketed as alcohol alternatives — as well as edibles under the incredibles and Beboe brands. Beverages are sold through mainstream retail chains like Total Wine and ABC Fine Wine & Spirits across 15 U.S. states and Canada; edibles are sold online and through direct retail partnerships. The licensing business involves RYTHM owning the IP rights to a portfolio of brands (RYTHM, incredibles, Beboe, Dogwalkers, and others) and licensing those rights to Green Thumb's subsidiary for use in its state-licensed cannabis dispensaries, in exchange for monthly cash fees. RYTHM itself has essentially no employees — nearly all operations are run through shared services agreements with Green Thumb. Products are manufactured by third-party co-manufacturers, keeping the cost structure lean. The company has funded operations through $90M in convertible notes bearing 10% interest, largely held by or originated through Green Thumb affiliates, making Green Thumb simultaneously RYTHM's operational partner, brand licensee, and primary creditor. RYTHM faces significant regulatory risk: a provision in federal legislation passed in late 2025 would effectively ban hemp-derived THC consumer products around November 2026 if not repealed or delayed, which would eliminate RYTHM's consumer products business entirely.