MicroAlgo is a China-based technology company that provides algorithm optimization services to customers in two core areas: internet advertising and intelligent chip optimization. In internet advertising, MicroAlgo acquires ad inventory from internet traffic wholesalers — short video and news platforms — analyzes video content using image recognition, and matches ads to target audiences to improve conversion rates. MicroAlgo earns fees from advertising integration agencies for this targeting service while paying wholesalers for inventory on a CPM basis, with the spread between the two driving profitability. In intelligent chip optimization, MicroAlgo pairs traditional CPUs with specialized chips (GPU, FPGA, ASIC) and applies algorithm optimization to improve computing performance and energy efficiency, acting as an intermediary between chip suppliers and downstream enterprise customers. MicroAlgo sells to enterprise customers in China through long-term master agreements, relying on referrals and deep customer relationships rather than a large sales force. The company holds 628 intellectual property rights, including 87 patents and 485 software copyrights. MicroAlgo is pursuing expansion into government cloud computing, manufacturing, financial technology, medical cloud, smart transportation, and 3D marketing platforms, and intends to pursue acquisitions targeting algorithm and AI capabilities.