Meiwu Technology is a BVI-incorporated holding company that operates in China through subsidiaries. After several business pivots — including an e-commerce food platform and an enterprise SMS business — Meiwu now focuses entirely on selling functional skincare products in China. Functional skincare products are formulated to target specific skin concerns, such as anti-aging, brightening, and acne treatment, using clinically-supported active ingredients. Meiwu's product lineup includes essences, serums, collagen products, and prebiotic solid beverages, sold under a portfolio of acquired brand trademarks. Meiwu does not manufacture its products; it relies on third-party contract manufacturers and outsources R&D to third-party research institutes. Meiwu sells wholesale to distributors, who are each granted exclusive rights in a specific province and sell through affiliate retail skincare stores. Meiwu also charges fees for training programs that teach distributors and store staff how to market and sell skincare products; large-volume distributors receive training bundled with product purchases. Meiwu's go-to-market strategy focuses on second- and third-tier cities in China, using in-person launch events, affiliate retail stores, and social media platforms. An unusual element of Meiwu's capital allocation is a stated plan to allocate up to 30% of its treasury assets to bitcoin, with an initial allocation of approximately $18M funded from public offering proceeds, with roughly half of that bitcoin position hedged using bitcoin futures contracts.